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Get the Best ROI
on Your PPC Budget

SEOReseller delivers pay-per-click (PPC) marketing services to make it easy for your business to harness the power of PPC. PPC ads offer an effective digital marketing channel that’s excellent for using in tandem with SEO, social media, and other marketing methods. We’re experts in all things relating to PPC and can help your business to grow with our effective white-level PPC services.  
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How to Drive Greater Brand Growth

  • If you own a brand or company, PPC services are the need of the hour for growing it. Wondering what pay per click advertising (PPC) actually entails? It can help you target customers based on the advertisements that they view.
  • And this is why you need the right PPC services in India, courtesy OptimumBrew, for optimizing your brand campaigns and growing revenues through data-based decisions.
  • PPC is a highly flexible option that can be scaled up swiftly and used to generate high-quality leads. We research and choose keywords that enable the highest conversions with lower investments so that your PPC campaigns are a success.
  • OptimumBrew is the right PPC company to help you keep a check on what the competition is spending on and tweak your campaigns accordingly. Our PPC services will help you create a fantastic landing page with targeted A/B content testing and buttons for calls to action. Additionally, the content specialists in our pay-per-click services team will create a compelling copy that gets the job done.
  • Our top-of-the-line PPC services will also help in fine-tuning and optimizing existing campaigns for enabling better returns on investment (ROI). The right PPC company in India, like OptimumBrew, will help execute several A/B testing procedures for PPC-based advertisement formats. This will improve conversions with comparatively lower investments. We also cover user engagement tracking in addition to keyword performance.
  • We can also help you drive successful campaigns across Bing. Using our services will instantly help you jack up traffic on your website along with enhancing conversions and overall visibility. This will naturally equate to higher ROI. We at OptimumBrew also have dedicated experts who can take care of Google Shopping campaigns in case you own an e-commerce website.

How is PPC Beneficial to Your Business?

Enhancing Brand Visibility

Ensuring that your advertisements and content are reaching the right place is the most relevant benefit of PPC service. PPC advertising enhances your brand’s visibility across channels and platforms to increase the awareness of your products and services. This helps your business in attaining prospects with a high conversion rate.

Easy to Start

PPC marketing is quite easy to get a grasp on. A simple step-by-step guide to paid search marketing can help beginners in getting started with their marketing efforts. Even if your business is way behind the competitors in PPC marketing, you can still create and run your campaign in no time with the help of our PPC services.

Experimentation Opportunities

Any PPC advertising campaign has to be tested out to see which ads perform better. A/B split testing for PPC ads is a critical part of this process. Creating different and unique versions of PPC ads can help businesses in experimenting with their ads to get valuable insights about what their customers like. This enables businesses to boost their conversion rates.

Consistent and Immediate Results

PPC campaigns can generate immediate results for your business. Driving targeted and organic traffic to your website works almost instantly with paid search campaigns. Delivering ads directly to the ideal customers, PPC ads with good SEO can keep bringing consistent results for your business for the long term from the get-go.

Different Types of PPC Ads

Search Ads

  • In this type of PPC ads, advertisers explore and choose keywords they want to target their ads on. After this, ad copies are created to tell Google Ads to display when these keywords are searched for by the users. These can be video ads, image ads, text ads, and more. An auction system decides which ads will be given priority over the others, as the advertisers also input how much they are willing to pay Google Ads for each click on the ad.
  • An auction system decides which ads will be given priority over the others, as the advertisers also input how much they are willing to pay Google Ads for each click on the ad.
  • Search advertising is the most common form of paid search marketing. Search ads appear to prospects who are already looking for your industry or brand offerings online. These pay per click ads are suitable for short sales cycles or one-time campaign promotions. Our pay per click advertising firm recommends search advertising to businesses aiming to acquire strong, high-quality leads from new customers.

Display Ads

  • Display ads are best for businesses that have a lower spending budget. These ads are shown to people who might have indicated to the search engine algorithms that they are interested in your services or products. Since these ads do not have comprehensive certainty to their targeting compared to other types of PPC ads, they tend to have a lower conversion rate than other forms of PPC advertising. But they also have much lower rates for clicks than search ads.
  • Display advertising is known for its effectiveness in reaching more than 90 percent of online users. Display ads appear on Google’s partner websites, targeting people who visited industry-related sites.
  • Display advertising maximizes photos and texts to capture the online users’ attention and convince them to take action. Our pay per click advertising agency recommends display advertising to companies with lengthy sales cycles and niche or luxury customers.

Sponsored Ads

  • Sponsored PPC ads allow businesses to display their ads across specific platforms in a way that they look like the platform’s content. For instance, Gmail-sponsored ads appear like regular emails on the top of the users’ inboxes. These ads contain relevant information with redirect links to your website which the users can click on.
  • These ads also accurately target your ideal customers on platforms, as they come with a lot of filters depending on the platform you choose. For example, you can choose a category and even subcategory to target your products’ ads on Amazon.
  • Gmail sponsored promotions are an effective way to generate direct response leads.
  • GSP allows you to reach interested leads right in their inbox. Unlike YouTube ads, GSP has a click-to-call ability that enables prospects to make direct calls to you and convert at any point of your sales funnel. Our PPC company sets up your GSP to maximize its targeting abilities and generate high-quality clicks.

Remarketing Ads

  • This type of PPC ads are specifically targeted towards people who have already visited your website as they have already shown some interest towards your products or services. Remarketing ads can be the final push needed for these users to convert into paying customers. These ads are used for bringing in the users who almost converted back into the mix and also upselling other products or services to existing customers.
  • Remarketing is one of the best ways to reach high-converting customers and double your turnovers.
  • Remarketing ads remind people who have already visited your website to come back and compel them to convert. Unlike search advertising, remarketing is relatively cheaper because there are lower competition and highly targeted customer segments.
  • Our PPC marketing firm uses smart PPC ad formats and extensions to produce significant results with your PPC campaign.

Google Shopping Ads

  • Google Shopping ads are suitable for websites with a large volume of products. These PPC ads appear in a carousel above or beside the main Google search results, allowing prospects to view the products and prices on Google SERP before they even click onto anyone’s website. This means every click you are paying for has a higher chance of converting, assuming your target customers have already explored all product offerings on Google Shopping ads.
  • Our PPC agency recommends Google Shopping to eCommerce businesses aiming to reach customers with clear buying intent.
  • These PPC ads appear in a carousel above or beside the main Google search results, allowing prospects to view the products and prices on Google SERP before they even click onto anyone’s website.

In-stream Ads

  • In-stream ads are also called YouTube ads. These are pay-per-click ads that appear on YouTube search results, YouTube videos and video partners on Display Network.
  • YouTube ads present your brand in a unique and memorable way. Recently, Facebook has launched in-stream ads, allowing companies to place advertisements in the best slots and natural breaks in video content.
  • These are pay-per-click ads that appear on YouTube search results, YouTube videos and video partners on Display Network.

Local Services Ads

  • Local service ads follow a pay per lead model.
  • This means you don’t have to pay for clicks that don’t turn into leads. Local services advertising is only applicable to a few markets, including HVAC companies, electricians, plumbers and locksmiths.
  • Our PPC firm partners with local service providers to make their businesses more visible to their target demographics.

Amazon PPC Ads

  • Amazon advertising is one of the increasingly popular PPC services in the online landscape.
  • Amazon PPC ads allow Amazon sellers to generate brand awareness, boost sales and drive more store visits by placing sponsored ads on the platform’s key locations.
  • At Thrive, we leverage our PPC experts’ technical knowledge and expertise to organize your Amazon PPC campaigns and increase your profit margin.

PPC Services Includes

01

Account Setup

Setting up your account on Google Ads

02

Page Setup

Testing your landing pages and setting up

03

Paid Search Ads

OptimumBrew can help in positioning your brand above your competitors

04

Display Ads

Boost your reach significantly with OptimumBrew Technlogy's display advertising services

05

Remarketing

Improve your chances of reaching and getting return business from customers with high-converting chances with OptimumBrew Technology.

06

Social Media Paid Advertising

Leverage the power of the fastest-growing and most in-demand form of PPC advertising with OptimumBrew Technology's specialists.

07

Google Shopping Ads

If your business has a huge catalog of products, Google Shopping Ads are one of the best segments of PPC advertising for your brand.

08

Local Service Ads

OptimumBrew can help you utilize the pay per lead approach for local prospects.

09

Creating Targeted Campaigns

Amidst online ad campaign formats, PPC is one of the most flexible and scalable options. We build campaigns with the sole objective of driving quality leads for you.

10

Optimizing Existing PPC Campaigns

As part of our strategic engagements with brands, we constantly keep optimizing their PPC campaigns to achieve better ROI. We run multiple A/B testing campaigns on PPC ad formats to ensure that brands get improved conversions with the same or reduced investment.

11

Reporting PPC Performance

Your team would be regularly updated on performance metrics of the PPC campaign through detailed monthly reports. We keep you posted on campaign spends and improvements with transparent and insightful reports.

FAQs

PPC will give you immediate results in terms of website traffic and conversions for your brand. It also gives the most visibility in ROI considering its bid placement platform through which you can easily control advertising spends and tweak your strategies on the fly.
Simply put, Pay Per Click marketing or PPC, refers to a mode of search marketing in which advertisers buy visits to their website by paying a fee each time one of their display ads is clicked. It facilitates a bid based online platform through which advertisers can bid for ad placement in sponsored search results. These ads appear when a prospective buyer searches for their business/product category through a relevant keyword on search engines.  
If done right, PPC marketing facilitates instantaneous growth in website traffic and conversions. Hence, it should be an essential part of your advertising strategy, especially if you are looking for immediate results on your marketing spends.  
Our teams execute PPC campaigns on Google and Bing. Since they represent almost 96% of search traffic (Google – 93% and Bing – 3% at the time of writing this post), we advise our clients to primarily consider advertising only on these two platforms based on quality, volume, relevancy of searches and target audience.  
Google Shopping campaigns are a form of PPC campaigns which are the most relevant for e-commerce portals. They are facilitated by the combination of two platforms: AdWords and Google Merchant Center. Google Merchant Center holds your product details and Adwords is where you set up and run the PPC campaign. We have Google Shopping Campaign experts in our team who will ensure the most optimal and effective campaigns for your e-commerce portal.  
Our team uses a mix of in-house and third-party tools to ensure that we get the best out of the paid search campaigns for your business. We use the most cutting edge solutions to track competitor spends, optimize budgets, research and bid on the best performing keywords to achieve the maximum ROI.  

If done right, PPC can instantaneously result in leads and conversions for your brand. With the bidding platform, we can control ad-spends on the fly and tweak them for the best ROI for your campaign.
 

A landing page is the web page which is shown to the user after he clicks on your sponsored ad. The content and call to action buttons on the landing page make it as an important element in a PPC campaign to boost lead generation and conversions. The landing page can be one your existing website pages (provided it has the CTA at the right place) or it can be created separately for a campaign. Our team is adept at creating optimized landing pages which aid in better conversions.  

Why OptimumBrew as Your Next Marketing Agency?

Flexible-Engagement-Models

Total customized and customer-centric engagement models facilitating hourly or fixed rate hiring of digital marketers.

100% Transparency

100% transparency policy to keep our client and our team on the same page.

Experienced Marketers

Our team of capable and experienced marketers handle your unique business needs efficiently and have working experience in versatile domains.

Timely Delivery

We value the time and are particular about timely deliveries by following the highest quality standards.

Technical Support

Ask any technical query and get it solved by our expert technical support staff! With fruitful interaction, get the best possible solutions for your problems from our consultation and support team.

Great Place to Work

OptimumBrew is just not about its promises, global recognitions or testimonials. With utter respect, we embrace the diversity of thought, cultures, and of people.

Flexible-Engagement-Models

Total customized and customer-centric engagement models facilitating hourly or fixed rate hiring of digital marketers.

100% Transparency

100% transparency policy to keep our client and our team on the same page.

Experienced Marketers

Our team of capable and experienced marketers handle your unique business needs efficiently and have working experience in versatile domains.

Timely Delivery

We value the time and are particular about timely deliveries by following the highest quality standards.

Technical Support

Ask any technical query and get it solved by our expert technical support staff! With fruitful interaction, get the best possible solutions for your problems from our consultation and support team.

Great Place to Work

OptimumBrew is just not about its promises, global recognitions or testimonials. With utter respect, we embrace the diversity of thought, cultures, and of people.

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