We’re a technology-oriented studio with equal love for great design and neat code. We believe in the connection between great brand identity, product design and development.
A brand is a relationship between a business or organization and its audience. A brand identity is how the organization communicates its personality, tone and essence, as well as memories, emotions and experiences. Visual identity graphic design is exactly that: the visual elements of brand identity that act as the face of a brand to communicate those intangible qualities through images, shapes and color.
Designers that specialize in visual identity graphic design collaborate with brand stakeholders to create assets like logos, typography, color palettes and image libraries that represent a brand’s personality.
Brand strategy
Brand architecture
Naming & taglines
Logo & identity
Brand style guide
Launch strategy
Messaging & positioning
Voice & tone
Our Process
01
Discovery
Depending on the nature of a project, the kick-off meeting may be followed by any combination of the following: stakeholder interviews, questionnaires, market research, competitive analysis, and content strategy. In all cases, a creative brief is drafted and approved.
02
Reserch
Market research isn’t on the menu for every project. But when budget and time permit, we’ll engage our research partners, who offer a variety of research methods. The insights gained from this effort provide guidance, expedite consensus, and confirm that we’re making the right decisions.
03
Positioning
With a clear understanding of the company’s purpose and vision, the messaging and positioning framework is developed. This internal document, refined over multiple review rounds, will serve as the strategic foundation of the brand. It will unify all messaging around a single tone and voice.
04
Design
With the foundation in place, we move into the visual expression of the emerging brand identity. We begin by exploring and presenting multiple design solutions. Once a direction has been selected, it is refined over a series of creative review rounds, then finalized for application and launch.
05
Guidelines
Once complete, the new brand identity is codified in a style guide. This document provides guidance on the correct and consistent application of the new brand assets. Our brand guides are almost exclusively digitally produced, enabling us and our clients to constantly update and expand the guide.
06
Launch
A new brand identity will thrive externally only if it is first adopted internally. So we work with our clients to develop both internal and external launch tactics, including the build out of new business forms, signage, and sales and marketing assets. And our partnership doesn’t end there.
Total customized and customer-centric engagement models facilitating hourly or fixed rate hiring of developers.
100% Transparency
100% transparency policy to keep our client and our team on the same page.
Experienced developers
Our team of capable and experienced developers handle your unique business needs efficiently and have working experience in versatile domains.
Timely Delivery
We value the time and are particular about timely deliveries by following the highest quality standards.
Technical Support
Ask any technical query and get it solved by our expert technical support staff! With fruitful interaction, get the best possible solutions for your problems from our consultation and support team.
Great Place to Work
OptimumBrew is just not about its promises, global recognitions or testimonials. With utter respect, we embrace the diversity of thought, cultures, and of people.
Flexible-Engagement-Models
Total customized and customer-centric engagement models facilitating hourly or fixed rate hiring of developers.
100% Transparency
100% transparency policy to keep our client and our team on the same page.
Experienced developers
Our team of capable and experienced developers handle your unique business needs efficiently and have working experience in versatile domains.
Timely Delivery
We value the time and are particular about timely deliveries by following the highest quality standards.
Technical Support
Ask any technical query and get it solved by our expert technical support staff! With fruitful interaction, get the best possible solutions for your problems from our consultation and support team.
Great Place to Work
OptimumBrew is just not about its promises, global recognitions or testimonials. With utter respect, we embrace the diversity of thought, cultures, and of people.
Have a Project in Mind?
Let’s Build Your Idea!
One stop solution for all your software development related inquiries. Fill up the form below and one of our representatives will contact you shortly.
